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To be included in the improver list, the variance must be positive. The Index Improvers chart ranks the brands with the highest increase in Index, comparing scores from the previous 12-month period. The Index Rankings chart shows the brands with the highest average Index scores between Octoand September 30, 2021. The brands in YouGov Annual Rankings were ranked based on the Index score, which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. The Rankings data can be further developed with YouGov BrandIndex вЂ“ our industry-leading brand health tracking solution, which gives a comprehensive overview of what your customers think, say, feel and do in relation to your brand, and your competitors.

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Want to see how other markets compare? DownloadВ the full rankings lists for all markets which highlights the top 10 ranked brands across all tracked markets and gives a deeper dive into the global list. Scores show average data from October 1st, 2020В to September 30th,В 2021, compared to October 1st, 2019В to September 30th, 2020 YOUGOV MOST IMPROVED BRAND 2021 IN TAIWAN

The topВ five improver list was completed by Nissan (ж—Ґз”ў/иЈ•йљ†), with a rise of +1.3 points. The third and fourth positions were McDonald's Membership card (й»ћй»ћеЌЎ (йєҐз•¶е‹ћ)) (up +2.2 points) and FamiClubВ (е…Ёе®¶й›†й»ћеЌЎ) (up +1.4 points). LINE Points came in second, with an increase of +2.7 points. Open Point (7-11/iCash) topped Taiwan's most improved brand list this year, with a rise of +5.1 points. Open Point (7-11/iCash) is the most improved brand in Taiwan YOUGOV BEST BRAND RANKINGS 2021 IN TAIWANД¬hart shows the brands with the highest average Index score between October 1st, 2020 to September 30th, 2021

Toyota (е’Њжі°/и±ђз”°) came in fourth scoring 32.0 and BMW (еЇ¶й¦¬) was close behind with a score of 29.3, completing the top five best brand list.

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The third position was Free Card (PX Mart) (е…ЁиЃЇз¦Џе€©еЌЎ), with a score of 32.2. Mercedes-Benz (иі“еЈ« Benz)В occupiedВ the second spot with a score of 33.3.

In Taiwan, the best brand wasВ EVA Air (й•·ж¦®и€Єз©є), with an average score of 41.6. The rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation.Д®VA Air (й•·ж¦®и€Єз©є)В tops Taiwan'sВ best brand list with an overall score of 41.6. YouGov analysis reveals EVA Air (й•·ж¦®и€Єз©є) as the best ranked brand amongst consumers in Taiwan. EVA Air (й•·ж¦®и€Єз©є) tops YouGovвЂ™s Best Brand Rankings 2021 Taiwan

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